About Me
When I was young, my dad would bring me to the airport lookout to take pictures of planes. As I developed my skill in photography, I started paying attention to the airplane’s livery designs, typefaces and logos. From there I fell in love with marketing. I am now a Marketing major at the John Molson School of Business at Concordia University in Montreal.
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To me, marketing is more than just a logo or an advertisement. It’s a feeling that a brand instills in you. Communicating a strong and concise message can change minds, sell products, and change the world.
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Over the past few years, I’ve done graphic design, photography, and videography projects for clients as a freelancer. Having gained experience and technical skills on the executional side of marketing, I am now supplementing my knowledge in university with the strategic side.
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What I have learnt throughout my bachelor has given me scope, and understanding of messaging, positioning, branding and customer satisfaction. This enables me to broaden my perspective when solving business problems by analyzing the bigger picture and executing with technical proficiency.
Experience
2022-2023
Project Manager - Marketing
Enactus (Eduquo)
At Eduquo, we teach workshops at high schools and Cegeps on financial literacy. Students learn much needed skills such as: utilizing credit cards, budgeting and more. I coordinated with stakeholders on joint projects, and created graphics for communications, social media platforms and sponsor pitches.
2020-Present
Freelancing Entrepreneur
Fabricio Serrano Media
Plan and execute marketing projects. Manage customer relationships and prospect clients. Coordinate and delegate to other freelancers with different specialties to provide more complete solutions.
2019-2021
Salesperson
IKEA Montreal
Sell and advise customers on mattresses and household items. Did personalized one-on-one meetings to better meet customer's needs. Learnt sales techniques and developed presentation and communication skills.
“Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time.”
David Ogilvy
Education
Since 2021
Bachelor in Marketing (CO-OP)
John Molson School of Business
Having acquired all the technical knowledge, I am now looking to deepen my understanding in marketing strategy and positioning. This will make me a better all around marketer in the future.
2018-2021
DEC
Collège Montmorency
This three year technical program helped me master software such as the Adobe suite and Microsoft Office suite. This allowed me to mix my design and photography skills to produce more complex projects.
2019
Volunteering & photo course
SEEDS Iceland Photography
During three weeks I had the opportunity of perfecting my photography skills in one of the most beautiful places on earth. As a volunteer I was able to meet new people from all over the world.